Background:
Donald A. Heald Rare Books, Prints and Maps has had a gallery in Manhattan since 1972. Thirty years later, they launched e-commerce site to display an extensive collection of fine, rare art while establishing credibility and industry expertise. Heald sought a cost-effective way to drive sales through the new online channel.
Success:
High click through rates and order conversion rates Keyword list was strong; offer and titles and descriptions were compelling.
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