Customer Acquisition & Retention Marketing
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Case Studies
Customer Finders enjoys the challenge of solving each client's problems. Major accomplishments have included:
  • Generated an estimated $12MM in revenue and launched dozens of profitable marketing campaigns for clients.
  • Achieved and maintained profitability working with a retailer after 15 months and near bankruptcy.
  • Customer Finders received industry recognition from submitting a case study to MSN's Internet Marketing Best Practices 2003.
    http://advertising.msn.com/docs/BestPractices/D01.pdf

Background: Consulted when the company was on the verge of bankruptcy. Joined full time as VP Marketing.
Success: Achieved and maintained profitability within 15 months, primarily through paid search engine marketing campaigns.
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Background: Joined Corporate Marketing as Manager, Customer Development.
Success: Grew customer base, revenues, and Saks credit card enrollment through successful Outreach program (17% order conversion rate).
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Background: Spa Finder hired Customer Finders with an urgent need to boost December 2002 holiday spa gift certificate sales with only three weeks left in the holiday season.
Success: Grew customer base and sales significantly. Campaign immediately broke even and exceeded client's expectations.
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Background: Donald A. Heald Rare Books, Prints and Maps has had a gallery in Manhattan since 1972. Thirty years later, they launched e-commerce site to display an extensive collection of fine, rare art while establishing credibility and industry expertise. Heald sought a cost-effective way to drive sales through the new online channel.
Success: High click through rates and order conversion rates Keyword list was strong; offer and titles and descriptions were compelling.
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